![]() German suitmaker Hugo Boss AG last week gave an earnings forecast that disappointed investors and said that inventory started to build up. Inditex has been pruning underperforming shops across all its formats, including many at Massimo Dutti. The chain had 548 stores worldwide at the end of January, compared to 766 at the start of 2019. That’s however in line with other chains such as Pull & Bear and Bershka, which are growing. “They are making tremendous progress on the fashion proposition.”Īlmost one in ten of Massimo Dutti’s shops were in Russia, according to Bestinver Securities analyst Patricia Cifuentes. “In any case, we have the absolute confidence in Massimo Dutti as a commercial format,” he said. Mid-priced formal wear is suffering as office workers don more casual clothing and either gravitate to the high-end fashion brands or cut spending except on budget items.Ĭhief Executive Officer Oscar Garcia Maceiras said Massimo Dutti was particularly dependent on Russia, where the retailer shut all its stores last March. Inditex, which is accustomed to healthy growth across its six formats, is facing the unusual position of a brand that’s shrinking. Revenue stood at €1.6 billion ($1.7 billion), 16 percent below the level of 2019, making Massimo Dutti the only Inditex chain that hasn’t yet recovered from the pandemic. It has managed to hold onto its identity and brand image, despite belonging to a group also including brands that are more mass market.Zara owner Inditex SA is struggling to reverse an earnings decline at its formal-wear chain Massimo Dutti as mid-range officewear is hit particularly hard by the cost-of-living crisis.Įarnings from the brand dropped 9.6 percent in the past fiscal year, Inditex reported Wednesday. Over the years, Massimo Dutti has successfully grown and broadened its collection by proposing Massimo Dutti Femme, a line of womenswear, followed by a Junior line. The brand's marketing has always been discreet even if famous blogger and journalist Garance Doré was invited to put together a series of Massimo Dutti fashion looks and shots in 2008. But above all else the brand owes its reputation to the strategic location of its points of sale in chic neighbourhoods in the big cities and it has chosen to design its boutiques in a style that combines sobriety and prestige. The in-store offer is constantly being renewed, giving clients a choice of new models several times a week. The system that brought Zara success worked in exactly the same way for Massimo Dutti. Today, the brand has a network of more than 600 points of sale and over 10,000 employees across the globe. The global success of the Spanish brand.Īfter just a few years, Massimo Dutti was already looking beyond the Spanish borders, at the international market, opening stores in most European countries to begin with before breaking into Latin America and North Africa. The menswear collection also offers an interesting mix of different types of leather, although in terms of men's accessories, what we'll remember above all is the sporty chic of the line of Massimo Dutti watches and the elegance of the sungla]()sses available in tortoise shell and matt finishes. Massimo Dutti is also a line of leather goods that plays around with materials: quilter leather here, smooth leather there, crocodile skin detailing here, snakeskin effect there. From leather shoes to fashion jewellery and beautiful big printed scarves, outfits are finished off by infinitely refined details. The brand doesn't only offer ready-to wear, it also proposes a full range of Massimo Dutti accessories. ![]() In 2002, the brand broadened out into childrenswear and launched its junior Massimo Dutti collection " Boys & Girls". The Spanish label has positioned itself as a middle to high-end brand and is showing the group's desire to aim even higher. ![]() Massimo Dutti is well-known for using only high quality materials and for providing excellent value for money. The lines then expanded into full collections, of both menswear and womenswear. Created in 1985, the label was initially aimed exclusively at a masculine clientele, thanks mainly to its flagship product: the Massimo Dutti shirt The year 1991 would be marked by the acquisition of the Spanish brand by the Inditex group, already boasting significant presence worldwide. Massimo Dutti's name may sound Italian, but we actually owe the brand to Spanish dressmaker Armando Lasauca. From men's shirts to a comprehensive collection of ready-to-wear. Very sophisticated cuts with detailing more reminiscent of sportswear, from the traditional wool jacket to the leather biker jacket, Massimo Dutti's chic and urban collections mirror the lives of active women and modern men. Classic and timeless, Massimo Dutti's models are aimed at men and women of the city who are looking to be elegant but who know that comfort is important too. ![]() The line of products proposed by this Spanish brand are elegantly modern. ![]()
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